Avery HorzewskiAVE Consulting
Business Coach and Marketing Strategist

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About

Avery Horzewski is president of AVE Consulting, a marketing and customer communications consulting firm that helps companies of all sizes develop and refine their communication strategies. She regularly speaks about social media to groups interested in learning more about this new communication medium, its impact on business, and best practices for implementing. She’s also a program advisor and instructor at San Francisco State’s College of Extended Learning, where she teaches “Engaging Your Community: Creating an Effective Social Media Campaign.”

Avery holds a bachelor’s degree and a master’s degree in Speech Communication from California State University, Hayward. She has also taught public speaking and argumentation theory courses at California State University, Hayward and University of Utah. Representative clients include ACT Medical, Adobe Systems, Alan Biller & Associates, Aruba Networks, Borland, CareFusion, Cisco Systems, Cooley Godward, Coremetrics, E*TRADE, Exordium Group, Logitech, Netflix, NETGEAR, SAP, and Symantec.

Avery regularly shares ideas on the AVE Consulting BlogLinkedIn and Twitter.

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Phone: (408) 528-7138 

 

How to Work with Me

Contact me to see how we might work together.

 

Our Philosophy

We cannot NOT communicate; and audience is everything—that’s our philosophy at AVE Consulting, Inc.® in a nutshell. It defines how we approach every endeavor and ensures that we always:

  • Keep the audience central in every project.
  • Develop a compelling message that motivates the reader.
  • View each deliverable as a communication tool, not a work of art or great literature.
  • Remain cognizant that everything we do and don’t do sends a message—this is especially true with social media. Ignore it, and customers may think you’re ignoring them. Jump in for the wrong reasons, and they may think you’re a fake.

Equally influential on our approach is the belief that clients hire us for our experience and expertise. That means we’ll let you know if a chosen direction isn’t optimal, explaining why and offering you alternatives. And if after that you still prefer the original direction, we’ll help you implement it successfully. We just wouldn’t be doing our jobs if we didn’t share with you the best practices we’ve learned along the way.

Equally important, we look at the entire picture and how the individual components work together to ensure your audience “gets” your message, inviting them to take action and building loyalty.

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