Bobbie LaPorte
Business Coach and Marketing Strategist

Bobbie LaPorte       


Bobbie LaPorte, is Founder and Principal of Bobbie LaPorte & Associates, a consulting firm providing career and leadership development services to technology, financial services and healthcare organizations. For more than 20 years, Bobbie served in GM, COO and CMO roles at Fortune 50 companies such as IBM, GE and United Healthcare as well two Silicon Valley-based healthcare technology start-ups. During this time, she created successful career paths for many of her employees and ultimately, leveraged her innate ability as a career and leadership development coach, and extensive corporate experience, to found Bobbie LaPorte & Associates in 2002.

Seeking a healthier lifestyle, Bobbie completed her first marathon at age 53 and, today, the 60-year-old athlete is training for her fifth Ironman Triathlon, recognized as the world’s most challenging endurance sports competition.

Bobbie earned an MBA at Harvard Business School after attending the University of Massachusetts, Amherst, is a certified career coach and was recognized in 2013 one of the “Women Who Have Made Their Mark” at Watermark’s annual award ceremony. When she is not coaching executives or Ironman triathletes, she serves on a number of non-profit boards and happily rescues Golden Retriever dogs.

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Visit Bobbie LaPorte and Associates' Website
Phone: (415) 990-7594 


How to Work with Me

CONTACT US to learn how our approach can transform your people, your processes, and your entire organization—and help you get ready for anything!


Our Philosophy


At Bobbie LaPorte & Associates, we provide organizational leadership consulting, drawing on the sciences of positive psychology, neuroscience and behavioral fitness to help challenged executives navigate today’s uncharted territory to achieve their objectives and get better results.