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IASP US West Coast: Innovating with TRIZ: How to Use Systematic Innovation in Your Growth Strategy
Wednesday, November 30, 2022, 1:00 PM - 2:30 PM PST
Category: Association Partner Events

Innovating with TRIZ:  How to Use Systematic Innovation in Your Growth Strategy

IASP US West Coast: Innovating with TRIZ: How to Use Systematic Innovation in Your Growth Strategy

Association Partner Event

Wednesday, November 30, 2022
Virtual Stage via Zoom 

Women In Consulting 

Growth is the key goal of a company’s strategy. Forward-thinking companies realize that in today's global business environment growth is linked to innovation. "Innovation" is a much-touted buzzword in today’s thinking on corporate strategy. Indeed, the inability to innovate can stifle growth, make a company late to market with a product, or even reduce a corporate giant to an also-ran. Interestingly, the one element that gets lost in all the media buzz is how to actually innovate. Specifically, very few companies know how to reliably identify promising innovation opportunities and capitalize on them by developing solutions that outperform the competition.

TRIZ is a system of analytical methods for the development of innovative technologies and products. It is a key practice behind the growth of market and technology leaders such as Samsung, Hyundai, General Electric, Intel, Siemens, POSCO, and many others.

TRIZ demonstrates that while the evolution of technology is seemingly composed of haphazard steps, in the long run it follows repeatable patterns. These patterns can be applied to speedily solve a variety of development issues, ranging from product design to production and manufacturing. TRIZ enables systems to develop faster, without wasting time and resources on the all-too-familiar random search for solutions. TRIZ also provides numerous problem definition and solution tools that can be very useful, especially for the development and execution of strategy.


  • How to objectively determine the most promising directions in the evolution of your product or technology
  • How to consistently develop conceptual breakthrough solutions 
  • How to integrate TRIZ into your product and technology roadmapping


Victor FeyVictor Fey, CEO of GEN TRIZ LLC, TRIZ Master, and the founder of TRIZ. Victor has over 35 years’ experience in TRIZ research, training, and application. Victor has collected more than two decades of consulting experience serving the Global 1000. His work has ranged the gamut from teaching, coaching, and consulting to facilitating and leading cross-functional teams in delivering critical breakthrough product and technology solutions.  Only at Hyundai-Kia Motors, his consulting effort resulted in obtaining over 100 patents with an estimated ROI of $100 million.

From 1997 through 2014, he was an Adjunct Professor at Wayne State University, where he taught the first graduate-level course in TRIZ in the West. He has lectured on the subject at MIT, Stevens Institute of Technology, Chalmers University, Technion, National Tsing Hua University, Luiss Business School, and others.  He chairs the International TRIZ Association’s R&D Council, as well as the Education Committee of the Altshuller Institute for TRIZ Studies. His books include Effective Innovation: The Development of Winning Technologies, published by ASME Press and Innovation on Demand: New Product Development Using TRIZ, released by Cambridge University Press (translated into Korean).

75-minute presentation + 15-minute Optional Dialogue
Enhanced by the GroupMind Collaboration platform, participants will have the opportunity for interaction and questions with the presenter.

  • 5’ ASP Opening
  • 70’ Session Presentation
  • 15’ Open Dialogue (optional) re: Key Takeaways and Key Application


ASP Members: No fee, included as a benefit of membership
Non-members:$25 per person
Partners receive a $5 discount ($5 per session) with the promo code

Register now. Zoom login information provided in confirmation email upon completion of registration.

This session will be recorded. Access to the recording will be provided within one-week of the live webinar.

Not sure if you can make it? Register in advance and you'll have access to the recorded webinar and materials afterward.

Women In Consulting