Business Health Check

Saturday, February 4, 2023, 9:00 am - 3:00 pm (Pacific)
Virtual Stage ~ Online via Zoom

Who doesn’t want to present inspired business offerings, hitting the mark on what clients want most…beautifully crafted services deeply relevant, galvanizing and accessible! But without taking a step back to review our business health, missed steps can hijack every good intention we have. We need to see the health of our entire business, not compulsively fix what aggravates. To get there, we need human whisperers—those who’ve already traversed the territory—as guides.

So, for the seventh year, Women In Consulting is sponsoring a 6-hour mini conference with “hot topic” experts to help increase our clarity and confidence and set us up to thrive in business this year. The format is this: Hear our presenters share succinct topic summaries & respond to in-depth Q&A’s, and then you’ll have the opportunity to focus in on and assess your own business, ending the day with an actionable, business-elevating plan for 2023.

You can expect coverage that’s very timely in the following content areas: sales, marketing, resources, process improvement, back-office infrastructure and requirements, competition, client/market assessment, revenue-generating products and service development, and branding. By the end of the day, you’ll also be able to identify what’s working well and where to make some necessary shifts so you can make the adjustments need to kick-off 2023 with a bang!

You’ll leave with a plan of action on how you can do one or more of the following in your business for 2022:

• Align your brand, value messaging, differentiation, and marketing with your best type of client 
• Keep on top of market and industry trends to position yourself as a true advisor
• Leverage feedback from your clients for both referrals and repositioning
• Optimize your administrative and financial processes to increase your profitability and improve responsiveness
• Uncover untapped opportunities in your market through market research and strategic planning
• Confidently connect with your audiences by paying attention to how customers are likely to perceive value
• Understand where current opportunities lie for productizing your products and story building, taking your first steps in pursuit of both to capture more clients and revenue
• Discover how to maximize revenue-generating activities and minimize un-billable overhead with the latest in tips, tricks, and tools leading to important efficiencies
• Engage in critical lead generation strategies, employing sales tactics and solid data for promising business growth

Erin Austin, Attorney & Founder, Think Beyond IP
A graduate of Harvard Law School, Erin Austin is a strategic lawyer and founder of Think Beyond IP. Erin worked with large corporations, including roles as COO and general counsel at large and small IP-driven companies, including Warner Brothers, Lionsgate (formerly known as Artisan), MGM, Teaching Strategies, and M3 USA Corp, before turning her attention to helping experts build sustainable, scalable, and saleable services firms. Her special talent is helping experts meet their growth goals through the creation of IP-based revenue streams. In her spare time, Erin likes to clear brush on her farmette, search for the perfect gluten-free baguette (all leads are appreciated!) and work on her backhand. You can learn more about her business and the IP Revenue Roadmap at https://www.hourlytoexit.com/.

Denise Grove, CPA, CGMA, CFO Support, Inc.
Denise guides business owners toward a clear understanding of their money for greater financial success to care for their families, employees & communities. An Advance Certified Profit First Professional, she leverages her knowledge & experience to nurture clients towards improved cash flow & financial stability of her business financial coaching clients. Also, a Certified Public Accountant (CPA), Chartered Global Management Accountant (CGMA) and Dave Ramsey Master Financial Coach, she focuses on strategic and practical advice.. 

Diane Hayes, President, Diane Hayes Sales Training & Consulting
An experienced leader, trainer and motivator who teaches sales teams how to sell digital and traditional media TOGETHER for the benefit of their advertisers., Diane and her techniques often double the properties digital billing while increasing business development revenue and nurturing sales people to believe in themselves and achieve success beyond their own expectations. She is a trusted media executive who has worked with both large broadcast groups like COX Media, Tribune Broadcasting and the CBC in addition to smaller station and broadcast groups. Diane is a hands-on problem solver with extensive practical experience in sales, sales management, business development and digital sales, achieving results for both the station and her clients. Her training and coaching sessions are high energy, interactive and fun. She puts even the most complex problems into everyday language to help sellers really grasp the concepts. Attendees leave each session with something that will help them do their jobs better that day!  

Ellen Grace Henson, Founder, Marketing Mechanics   
Ellen Grace Henson has been helping companies productize technologies, services, and ideas since the mid-90’s. With experience across multiple markets and company size, she will review your consulting practice and help you explore how to turn your customized offerings into packaged services.

Martha Olsen, Founder, The Leap Group  
Martha Olsen is the founder of The Leap Group and specializes in story building, content creation, and go-to-market strategies for both emerging and established high technology companies. Over the past 25 years of working with technology innovators, Martha has honed the ability to listen deeply, learn quickly, and turn complexity into clarity. Her frameworks for positioning, value creation, and content marketing enable clients to launch new products and enter new markets with greater focus and more significant results. Before founding The Leap Group, Martha held senior management positions in sales and marketing at Tandem and Sybase. She has an MBA from UC-Berkeley and lives in Marin.

Deb Siegle, Principal, Strategic Marketing Solutions  
Deb Siegle, Past President of Women in Consulting, is Principal of Strategic Marketing Solutions. She is an astute marketing leader, problem solver and communicator who is an authority in market research, strategy, market and product development, competitive analysis, and customer loyalty and experience. Deb understands what drives buyer and customer behavior, and is expert at hearing and translating the market and customer voice into actionable strategies and tactics that matter. Deb was named one of the top 100 Women of Influence in Silicon Valley in 2016. Prior to founding Strategic Marketing Solutions, she held various senior and executive level corporate positions. Deb is a popular speaker on “Customer Voice”, "Building Customer Loyalty," and "How Research Can Reveal New Insights into Your Customers, Your Product, & Your Brand." She has a talent for aligning a company’s products, solutions, and messages with the customer’s needs. Deb delivers practical and actionable insights to business executives and entrepreneurs.

Marlo Thomas Watson, M.S., ACC, ADC, The Marlo Companies
Marlo Thomas Watson brings deep expertise in coaching and leadership development with a specific focus on helping leaders manage the challenges of leading multicultural teams and assisting executives to develop and integrate inclusion and diversity strategies into critical business processes. As an executive coach, Marlo is known for helping clients develop strengths in conflict management, managing change, communication, holding difficult conversations, and team development. She utilizes her broad consulting and education background working with individuals and organizations to help her clients successfully navigate and resolve difficult issues resulting in higher employee engagement, improved efficiencies, and productivity.

Facilitator

Angel Rampy, Coach, www.coachangel.com
Angel Rampy specializes in coaching and training professionals in the United States. She brings a local and international perspective to her coaching and training services. She has worked with many global organizations and professionals in Silicon Valley. Angel is also known as the “Team Whisperer”. She is credentialed to run and facilitate the Happiness at Work Assessment from UK’s Happiness at Work organization.  She works with teams to uncover what makes them happy and helps them become more passionate about building a workplace that excites and jazzes them!

Angel is one of only about 48 people worldwide who have been certified by the Cultural Intelligence Center as a Level 2 CQ-certified facilitator. This training increases her effectiveness in helping organizations interact with different cultures. Her European-Asian background, experience working in countries around the world, and command of several languages (English, Spanish, and Tagalog) give her keen insights into cultural issues and assumptions. She works well with diverse teams because she understands their individual values and expectations, and respects the attributes that make each culture unique. Angel leads a group called “Silicon Valley Professionals” on LinkedIn.
  

Registration includes all-day mini conference sessions, pre-course materials and workbook, presenter slides and resources, tips from the experts, and peer collaboration. Don't miss this all day conference event ~ start 2023 on solid footing. 

• Women In Consulting Professional, Contributing, and Executive Members: $50
• Women In Consulting Community Members: $60
• Partner Members (with discount code): $60
• Nonmembers: $70

Regular Pricing (after January 21)

• Women In Consulting Professional, Contributing, and Executive Members: $60
• Women In Consulting Community Members: $75
• Partner Members (with discount code): $75
• Nonmembers: $85