Leaders Network – San Francisco Group
Celeste Bishop is the president of Bishop Market Resources. Celeste has extraordinary expertise as an Internet strategist and marketing expert. Her business assists a wide range of organizations to achieve results that are more powerful and predictable through creative and effective use of their website, blogs and the ever-growing army of social media, search engine optimization and Internet marketing tactics.
As a recognized Internet marketing expert, Celeste is a frequent pubic speaker and published author on a variety of topics relating to creative ways to achieve business results through emerging Internet technologies, techniques and pragmatic tactics. Celeste has also been featured in the Wall Street Journal, "PBS Lehrer News Hour" and "National Public Radio" programs, and the San Francisco Chronicle.
Celeste’s approach to Internet marketing is highly influenced by her experience creating AT&T’s first Consumer Communications Competitive Analysis organization, noted for its strategic and tactical span as well as innovative approaches to resolving volatile competitive challenges. Celeste brings an unusual combination of classic and emerging strategic thinking, tactical experience and pragmatism to the table when she works with clients, speaks, and writes. Celeste’s unique background in classic business competition promotes pragmatic approaches to identifying opportunities competitors miss, and managing online competitive challenges.
Elise Brownell, PhD, is the Founding Partner of ZephyrBiotech, a firm that specializes in Interim Executive and Project Management support for emergent, virtual and transitioning bio/pharmaceutical companies. She has extensive experience in senior project management and executive- level leadership positions in the global pharmaceutical and biotechnology industries.
Most recently Elise was a founding member, head of project management and senior director of Aerovance, Inc, a venture-backed biotechnology company spun out from Bayer Healthcare. At Aerovance she created and managed effective team processes to bring four product candidates into full scale clinical Phase 1 and 2 development. Prior to Aerovance, Elise acted as head of project management for Bayer’s Biotechnology Unit, where she integrated project strategies to meet therapeutic and market needs. Other roles were directed toward building and negotiating partnerships with third parties to support the development programs, and leading research teams through early bench-to-clinic development phases.
Elise received her MS, MPhil and PhD (Biology) from Yale University, and her BS (Biology) from Allegheny College.
MK Hicks, is an internet marketing consultant with America’s leading SEO (Search Engine Optimization) company, Zenergy Works. The company provides a full range of services in Web Design, Search Engine Optimization (SEO), Pay Per Click Management (PPC/Comparison Shopping), Email Marketing, Online Reputation Management, Blog Development, Social Media Marketing (Pinterest, Facebook, Twitter, G+, etc). Zenergy Works drives targeted traffic to client sites with a combination of On-Page SEO techniques and Off-Page SEO marketing tactics. Traffic and activity are measured and reported for decision-making. The company helps clients to design or redesign websites to convert more website visitors into customers. The best local SEO campaigns start by using the correct social and business media platforms for your business. Zenergy Works is an SEO Company in California that has a proven track record of helping thousands of businesses nationwide.
Bobbie LaPorte, is Founder and Principal of RAL & Associates, a consulting firm providing career and leadership development services to technology, financial services and healthcare organizations. For more than 20 years, Bobbie served in GM, COO and CMO roles at Fortune 50 companies such as IBM, GE and United Healthcare as well two Silicon Valley-based healthcare technology start-ups. During this time, she created successful career paths for many of her employees and ultimately, leveraged her innate ability as a career and leadership development coach, and extensive corporate experience, to found RAL & Associates in 2002.
Seeking a healthier lifestyle, Bobbie completed her first marathon at age 53 and, today, the 60-year-old athlete is training for her fifth Ironman Triathlon, recognized as the world’s most challenging endurance sports competition.
Bobbie earned an MBA at Harvard Business School after attending the University of Massachusetts, Amherst, is a certified career coach and was recognized in 2013 one of the “Women Who Have Made Their Mark” at Watermark’s annual award ceremony. When she is not coaching executives or Ironman triathletes, she serves on a number of non-profit boards and happily rescues Golden Retriever dogs.
San Francisco Leaders Network Leadership Team
Maureen Ladley, is a strategic marketing executive and through her firm Ladley & Associates helps companies work smarter, not harder. By using competitive and customer insights, she helps companies take their products where they want them to go, helping them discover and maximize unique market opportunities. Through market research, we determines what your customer wants, and why.
Maureen spent over 20 years in residential real estate research and marketing, working in markets throughout California, the Southwest and Texas. Through strategic marketing, she has guided masterplan community design, urban infill, mixed-use/retail, transit-oriented, active adult, special-needs housing, multifamily and single family product development.
Deb Siegle, Principal of Strategic Marketing Solutions, is President of Women in Consulting and strategist for the Leaders Network. Deb is an astute marketing leader, problem solver and communicator who is an authority in market research, strategy, and customer loyalty and experience. She understands what drives buyer and customer behavior, and is expert at hearing and translating the market and customer voice into actionable strategies and tactics that matter.
Deb assists clients with strategic research, branding, positioning and messaging, market and product development and launch, competitive and technology analysis, and customer loyalty and experience projects. Deb has more than 25 years of marketing, customer service, and sales experience in public and privately-held companies in high tech, healthcare / wellness, biotech, sustainability and professional services. She brings a unique combination of strategic and tactical skills developed through hands-on line management experience at fast-growing companies. Deb was named one of the top 100 Women of Influence in Silicon Valley in 2016.
Prior to founding Strategic Marketing Solutions, Deb held senior and executive level positions in customer satisfaction and service, marketing, product management, and market development. Deb graduated Beta Gamma Sigma with a M.B.A. from the University of California, Berkeley, and Phi Beta Kappa with a BBA from the University of Michigan. She is a popular speaker, and has been featured in executive pod- and web-casts on “Customer Voice”, , "Building Customer Loyalty," "The Power of Retention Marketing", and "How Research Can Reveal New Insights into Your Customers, Your Product, & Your Brand."
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